Branding

Ostatnia aktualizacja: 10 lutego 2020 r. NOTA: Te treści są dostępne jedynie w języku angielskim.

Overview

Welcome to the BLUEBERRY DIAGNOSTICS style guide. This page is designed to provide guidance on the use of BLUEBERRY DIAGNOSTICS’ trademarks, logos, trade dress, web pages, screen shots, copyrighted designs, original content, or other brand features. If you still have questions after reading through our guidelines, please contact to [email protected].

Brand strategy

Branding is about much more than the proper use of a logo or a color. It’s about consistent communication. About achieving a common look and feel. About speaking with one voice.

Why is branding so important? It’s an outgrowth of our mission. It reflects the continuous dedication to innovation, accuracy, and cost-effectiveness that form the fabric of our heritage. Read the BLUEBERRY DIAGNOSTICS’ Mission and vision statements.

Logo background

Our logo is based in a blueberry.

Blueberries are sweet, nutritious and wildly popular but, they are often labeled a superfood, they are low in calories and incredibly good for you.

Besides, as many other foods such as extra virgin olive oil, blueberries are linked to several health benefits that match with our Mission and vision statements, so we considered blueberries the best choice for our brand image:

  • Blueberries are low in calories but high in nutrients.
  • Blueberries are the king of antioxidant foods.
  • Blueberries may reduce DNA damage, which may help protect against aging and cancer.
  • Blueberries may protect cholesterol in your blood from becoming damaged.
  • Blueberries may lower blood pressure.
  • Blueberries may help prevent heart disease.
  • Blueberries can help maintain brain function and improve memory.
  • Anthocyanins in blueberries may have anti-diabetes effects.
  • Blueberries may help fight urinary tract infections.
  • Blueberries may reduce muscle damage after strenuous exercise.

Logo guidelines

Our logo should be placed in any marketing material related to our products or services.

BLUEBERRY DIAGNOSTICS only allows to include its logo in forms shown below: colored blueberry over white background; black blueberry over white background ―for black and white marketing materials―; and white blueberry over other background than white. Our logo is one of our most visible and valuable assets. It is key to our corporate identity, so we need to make sure it is used consistently.

 

 

BLUEBERRY DIAGNOSTICS does not allow:

  • Alter the logo in any way
  • Use any part of the logo as part of another mark
  • Redesign, redraw, animate, modify, distort, or alter the proportions of the logo
  • Surround the logo with, or place in the foreground over, a pattern or design
  • Rotate or render the logo three-dimensionally
  • Add words, images, or any other new elements to the logo
  • Enclose the logo in a shape or combine it with other design elements or effects
  • Modify the size or position relationship of any element within the logo
  • Add additional copy to the logo

Claim

BLUEBERRY DIAGNOSTICS’ claim “Innovative checkups for early detection and accurate management of diseases” should be always, if included, located so that it is clear that belongs to BLUEBERRY DIAGNOSTICS, that is, allowing enough clear space around it and BLUEBERRY DIAGNOSTICS’ logo.

Sub-brands

BLUEBERRY DIAGNOSTICS only allows to include its sub-brands in next forms: CxPREVENTIVE One*, CxPREVENTIVE Advanced*, CxPREVENTIVE Plus* and CxPREVENTIVE STD*.

* Not available in all countries.

Colors

One color is at the very core of our existence (beyond the black, essential for easy reading). Blueberry blue plays a vital role in establishing a clear and powerful image and in defining the BLUEBERRY DIAGNOSTICS brand.

Blueberry blue (as blue) is a color that is linked with confidence. Unlike red, which shows aggressive dominance, blue is related to a calm authority. Blue inspires trust, it is non-threatening and shows persistence.

Besides, blue is a color that suggests peace. It’s the color of the calm sea and the clear sky, both of which are linked to inner serenity, calm and clarity. Blue was also shown to slow heart rate and breathing, so it can be a good color to aid in meditation or relaxation.

Moreover, another characteristic of blue is that it is not a very emotional color. It can be described as aloof or snobbish. Just as it is associated with intelligence, it can be associated with being cold and rational to a point of showing little emotion.

Furthermore, green is the color of life, renewal, nature, and energy, is associated with meanings of growth, harmony, freshness, safety, fertility, and environment.

In other way, we also added navy blue for header. Navy blue refers to a very dark shade of blue. Navy blue is a cool color and emphasizesthe blue symbolism of confidence, while contributing importance and power.

For all this we thought that blue color was ideal to express what our algorithms to “help in early detection and accurate management of diseases” are: accurate (precision), honest (confidence), clean-fingered (integrity) and reliable (trust).

Finally, we have selected light grey (neutral tone), as background because grey is better for the eyes while reading digital content and also allows neutral surrounds avoid compromising chromatic adaptation (bright surrounds compromise dark color discernment and dark surrounds compromise light color discernment).

 

Blueberry
HEX: 4370AE
CMYK: 61/36/0/32
Sheet
HEX: 39A036
CMYK: 64/0/66/37
Key
HEX: 000000
CMYK: 84/83/73/80
Secondary
HEX: 979797
CMYK: 0/0/0/41
Tertiary
HEX: EEEEEE
CMYK: 0/0/0/7
Background
HEX: FCFCFC
CMYK: 0/0/0/1

 

In addition, we also selected other colors to associate them with each of the different Cx checkups for which we already have algorithms developed to help in early detection and accurate management of diseases. Each one is linked to a BLUEBERRY DIAGNOSTICS’ sub-brand, such as CxPREVENTIVE One (ONE)*, CxPREVENTIVE Advanced (ADVANCED)*, CxPREVENTIVE Plus (PLUS)* and CxPREVENTIVE STD (STD)*.

* Not available in all countries.

 

ONE
HEX: 00AAFF
CMYK: 100/33/0/0
ADVANCED
HEX: 00AAFF
CMYK: 100/33/0/0
PLUS
HEX: 00AAFF
CMYK: 100/33/0/0
STD
HEX: 5D355D
CMYK: 67/84/33/26

 

Cx checkups images

We have selected several images to associate them with each of the different Cx checkups.

 

ONE (main)

ONE (general)
ONE (male)
ONE (female)

ADVANCED (main)

ADVANCED (general)
ADVANCED (male)
ADVANCED (female)

PLUS (main)

PLUS (general)
PLUS (male)
PLUS (female)

STD (main)

 

Cx checkups concept images

Besides, we have selected several images to associate them to several concepts related to our Cx checkups, starting and finishing in the Doctor–Patient relationship, the basis of all medical act.

 

Blood samples
Blood samples
Blood samples

Doctor–Patient relationship
Laboratory analytics
DIKW pyramid

Medical guidelines
Artificial Intelligence (AI)
Interpretative commenting

Patient’s privacy
Doctor appointment
Doctor–Patient relationship

Blueberries

 

Resellers

Any BLUEBERRY DIAGNOSTICS’ reseller should use BLUEBERRY DIAGNOSTICS’ brand, logo, name, commercial name or trademark in any comunication related with BLUEBERRY DIAGNOSTICS, while respecting all terms stated in this “Style Guide”; only together with “BLUEBERRY DIAGNOSTICS EXCLUSIVE RESELLER”, “BLUEBERRY DX EXCLUSIVE RESELLER”, “BLUEBERRY DIAGNOSTICS RESELLER” or “BLUEBERRY DX RESELLER” (according each signed agreement) words in media support and only while the “Reseller Agreement” or the “License Agreement” is in force.

Final disclaimer

All official logos, marks and symbols included are trademarks of BLUEBERRY DIAGNOSTICS and the sole property of the company. Usage without the expressed permission of the company is strictly prohibited.

Violation of any guideline or representation, as determined by BLUEBERRY DIAGNOSTICS, may result in the immediate termination of the right to use the mark, as well as immediate termination of any previous agreement. BLUEBERRY DIAGNOSTICS reserves the right to address any improper use through all appropriate means, including legal action.


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